Ilicit Oleo Perfecto Argán hair oil

Ilicit is a highly recognized beauty brand specializing in hair care and coloration, particularly well-known in Latin American markets like Chile and Mexico. The brand was originally established in Chile by Laboratorio Maverick.

In 2019, the brand underwent a significant ownership change when it was acquired by the L'Oréal Group. This acquisition allowed L'Oréal to strengthen its presence in the mass-market hair care segment across the Southern Cone. Today, while the brand maintains its Chilean heritage and local manufacturing roots in the region, it operates under the global umbrella of L'Oréal's Consumer Products Division. This product is primarily produced in Chile to supply the domestic and nearby export markets.