Mer fruit drink

Mer is a iconic Swedish brand of non-carbonated fruit drinks that has been a staple in the Nordic market for decades. Launched in 1962, it was designed as a refreshing alternative to carbonated sodas, focusing on fruit flavors and a 'still' drink experience. Its minimalist branding and distinct flavor profiles, such as Pear and Orange, have made it a household name in Sweden.

Originally developed by the Swedish brewery company AB Björken, the brand's success quickly caught the attention of international beverage giants. Today, Mer is owned and produced by The Coca-Cola Company. While it maintains its deep heritage as a Swedish product, manufacturing is primarily handled at Coca-Cola's facility in Jordbro, Sweden, ensuring that it remains a locally relevant product despite its global corporate ownership.