Bimbo Soft Bread

Bimbo is the flagship brand of Grupo Bimbo, one of the largest baking companies in the world. Originally founded in Mexico City in 1945 by Lorenzo Servitje and his partners, the brand began with just four products: large and small white bread, rye bread, and toasted bread.

Today, Bimbo is a global powerhouse in the baked goods industry. While it remains deeply rooted in Mexico, the group operates manufacturing plants in over 30 countries across the Americas, Europe, Asia, and Africa. Their production strategy involves local bakeries to ensure freshness, meaning the specific loaf you purchase is likely baked in a regional facility within your own country or a neighboring one.

Ownership has remained consistent with its origins; Grupo Bimbo is a publicly traded company on the Mexican Stock Exchange, but it continues to be controlled and managed by the founding family interest. It serves as the parent company for numerous international brands, including Entenmann's, Sara Lee, and Oroweat.