Element Skateboard Co. Backpack

Element is an iconic skateboarding brand founded in 1992 by Johnny Schillereff in Atlanta, Georgia. Originally launched under the name 'Underworld Element Skateboards,' the brand eventually simplified its name to Element and adopted the well-known tree logo, representing a commitment to nature and the elements. While the brand was born in the United States, its manufacturing operations are global, with most accessories and apparel produced across multiple countries in Asia.

Over the decades, Element has transitioned through various corporate owners. It was famously part of the Billabong International group before being acquired by Boardriders, Inc. In 2023, Boardriders was acquired by Authentic Brands Group (ABG), a global brand management company. As of 2024 and beyond, Element operates under the ABG umbrella, maintaining its heritage in skate culture while leveraging a massive global distribution network.