Lay's Bacon flavored potato chips

Lay's is one of the most recognized snack brands globally, originally founded in the United States in the 1930s by Herman Lay. This specific 140g package, identified by its EAN-13 barcode starting with '841', is distributed widely across Europe. While the brand is American by origin, production for the Italian market typically takes place at regional facilities in Europe, including Italy, to ensure freshness and supply chain efficiency.

The brand is currently owned by PepsiCo, a multinational food, snack, and beverage corporation. PepsiCo acquired the brand in 1965 through a merger with Frito-Lay. As of 2026, PepsiCo continues to be the ultimate owner, managing the brand from its headquarters in Purchase, New York, while operating via local subsidiaries in various European territories.