Sonos wireless speaker

Sonos is a premium American audio brand that revolutionized the digital home. Founded in 2002 in Santa Barbara, California, the brand is widely recognized for inventing the concept of wireless, multi-room home audio. Originally established as Rincon Audio, Inc. before rebranding in 2004, Sonos has grown from a specialized startup into a global leader in high-fidelity sound systems.

While the company's research, design, and software development remain headquartered in California, the physical manufacturing of its products follows a global supply chain model. Historically, most production occurred in China; however, in recent years, Sonos has shifted its primary manufacturing operations to Malaysia to diversify its supply chain and manage trade tariffs. Some components and assembly also take place in Vietnam.

Today, Sonos is a publicly traded company on the NASDAQ (SONO). Rather than being owned by a single parent conglomerate, its ownership is distributed among institutional investors and public shareholders. The brand remains independent, continuing to operate under its original identity while collaborating with massive streaming and software partners like Spotify and Amazon.