MD cereal bars

MD is a well-known Italian discount store brand. While the brand is Italian and the product is distributed by MD S.p.A. based in Bolzano, Italy, these specific cereal bars are manufactured in Spain, as indicated by the production address in Toro (Zamora). MD operates as one of the largest retail groups in Italy, maintaining strict control over its private labels by sourcing products from specialized European laboratories and factories to ensure a balance of quality and competitive pricing. The brand remains entirely Italian-owned by the Mida group.