Pur Dishwashing Liquid

Pur is a prominent brand of dishwashing liquid recognized for its high degreasing power and skin-friendly formulas. The brand originated in Germany, developed by the chemical and consumer goods giant Henkel. Over the decades, it has expanded its presence across Central and Eastern Europe, becoming a household staple for manual dishwashing.

The product shown in the image is manufactured in Austria by Henkel Central Eastern Europe Operations GmbH. This facility serves as a key production hub for the region, ensuring adherence to European safety and quality standards for household detergents. The packaging features instructions and distributor information for several markets, including Hungary, Slovakia, and Serbia.

Pur remains under the ultimate ownership of Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany. Henkel is a global leader in professional and consumer sectors, managing a diverse portfolio that includes laundry and home care, as well as adhesive technologies. The brand continues to innovate with concentrated formulas and sustainable packaging initiatives.