Hula Hoops BBQ Beef potato rings

Hula Hoops are one of the United Kingdom's most recognizable snack brands, famous for their unique hollow cylindrical shape that allows them to be worn on fingers. Launched in 1973, the brand was originally created by KP Snacks, a company with roots dating back to 1853 in Rotherham, South Yorkshire. Today, Hula Hoops remains a staple of the British snack market, with hundreds of millions of packs consumed annually.

The product is primarily manufactured within the United Kingdom across various KP Snacks production facilities, notably in Ashby-de-la-Zouch and Teesside. While the brand has a strong British heritage, its ownership has transitioned over the decades. Having previously been a part of United Biscuits, KP Snacks—and by extension the Hula Hoops brand—was acquired by the German-based Intersnack Group in late 2012. As of 2026, Intersnack remains the ultimate owner, managing the brand through its UK subsidiary, KP Snacks Limited.