Apple iPhone 17 Pro smartphone

The iPhone 17 Pro is part of Apple's flagship smartphone lineup, officially unveiled in September 2025. This generation marks a significant shift in Apple's supply chain strategy, as it is the first time all models in the series—including the Pro and Pro Max variants—have been manufactured in both India and China from the initial launch phase to serve global markets. This move highlights Apple's efforts to diversify its production beyond its traditional base in China.

Originally founded in 1976 in California, USA, by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has grown into one of the world's most valuable technology companies. The brand remains under the ultimate ownership of Apple Inc., which is a publicly traded company headquartered in Cupertino, California. In the Danish market, products are typically distributed through a network of major telecommunications providers like YouSee (owned by Nuuday/TDC) and authorized retailers, ensuring widespread availability of the iOS ecosystem and related services.