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Nonna Mia is a specialized private label brand owned by the international discount retailer Lidl. The brand focuses on traditional Italian fresh pasta, including egg-based varieties like the Fettuccine shown in the image, as well as stuffed pastas like tortellini and ravioli.
Products under the Nonna Mia label are primarily manufactured in Italy by various specialized regional pasta producers that supply Lidl's European network. The brand is designed to offer consumers authentic Italian flavors—often featuring 'bronze-drawn' (trafilata al bronzo) textures and high-quality ingredients like free-range eggs—at the competitive price points typical of the Lidl brand ecosystem. Ownership resides with the Schwarz Group, the parent company of Lidl, which is headquartered in Germany and operates as one of the largest retail groups in the world.
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