Webbox Lick-e-Lix cat treats

Webbox is a well-established pet food brand that originated in the United Kingdom. Its name was inspired by Billy Webb, the owner of a family business called EK Animal Feeds, which was acquired by Pets Choice in 1992. The brand has since grown to become one of the UK's leading names in pet treats, particularly known for its innovative 'Lick-e-Lix' range, which features a unique yoghurt-like texture that cats can lick directly from the sachet.

Today, the brand is owned by Pets Choice Ltd, a major British pet food manufacturer headquartered in Blackburn, Lancashire. While much of their production occurs at their own manufacturing facilities in the UK, the company also utilizes global supply chains for certain product lines. Ownership remains under Pets Choice, which is led by CEO Tony Raeburn and has significantly expanded its portfolio through the acquisition of other brands like Bob Martin and Hownd, solidifying its position as a major player in the international pet care market through 2026 and beyond.