Made O'Meter
Discover where a brand or product originates
Real Techniques is a renowned brand of makeup tools and accessories that was originally founded in 2011. The brand was famously created through a collaboration between the American beauty company Paris Presents Incorporated and the British makeup artist sisters Samantha and Nicola Chapman (known for their YouTube channel Pixiwoo).
While the brand was designed and developed with UK-based creative talent, the corporate ownership and distribution are rooted in the United States. Paris Presents Incorporated, headquartered in Libertyville, Illinois, oversees the brand's global operations. In 2018, Paris Presents was acquired by the private equity firm Yellow Wood Partners, which merged it with other beauty brands under its portfolio to form PPI Beauty. Today, the products are manufactured in Asia to maintain affordability without compromising on the quality of their signature synthetic 'Taklon' bristles, with this specific unit being made in Thailand.
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