Paramount Plus streaming service

Paramount+ is a premier global subscription video-on-demand service that evolved from the legendary Paramount Pictures brand, which dates back to 1912. Originally launched as CBS All Access in 2014 by the CBS Corporation, the service was rebranded to Paramount+ in 2021 to leverage the global recognition of the Paramount name and the unified content library of the merged ViacomCBS.

As of 2026, the service is a cornerstone of Paramount Skydance Corporation, following a significant merger between Paramount Global and Skydance Media in 2025. The brand represents a century of Hollywood history, with its iconic mountain logo and halo of stars being one of the most recognized symbols in the entertainment industry. While the platform is headquartered in New York City and Los Angeles, its digital content is produced across numerous global locations, reflecting a truly international production footprint.

Ownership of the brand has transitioned from its original founders, including W.W. Hodkinson and Adolph Zukor, through various corporate eras such as Gulf+Western and Viacom, to its current standing under David Ellison's leadership at Paramount Skydance. This transition marks the brand's shift from a traditional film studio into a modern, next-generation media conglomerate competing at the highest levels of the digital streaming market.