Amo Essere Eccellente crushed chili peppers

Amo Essere Eccellente is a premium private label brand owned by Eurospin, the leading Italian discount supermarket chain. Launched as part of the broader 'Amo Essere' family, the 'Eccellente' line focuses specifically on high-quality Italian gastronomic specialties, including products with DOP (Protected Designation of Origin) and IGP (Protected Geographical Indication) certifications. These products are typically manufactured by specialized Italian food producers in their respective regions of origin—in this case, typical of the Southern Italian traditions of preserved condiments.

The brand is conceptualized and managed by Eurospin Italia S.p.A., which was founded in 1993 through a partnership of four Italian retail cooperatives. Today, Eurospin remains entirely Italian-owned, maintaining its headquarters in San Martino Buon Albergo, Verona. The ultimate ownership lies with the founding Italian entities through Eurospin Italia S.p.A., and there are no external multinational owners, ensuring the brand remains a staple of Italian-owned retail and manufacturing.