Agoda travel services

Agoda is a leading digital travel platform that specializes in providing value-driven deals on a global network of accommodations, flights, and activities. The brand was co-founded in 2005 by entrepreneurs Michael Kenny and Robert Rosenstein, originating from their previous ventures in Phuket, Thailand. Although it has deep roots in the Asian market and maintains a major global operations center in Bangkok, the company is officially headquartered in Singapore.

In 2007, Agoda was acquired by Booking Holdings (formerly known as The Priceline Group), a major American travel technology provider. As of 2026, it continues to operate as a key subsidiary within the Booking Holdings portfolio, which also includes brands like Booking.com, KAYAK, and OpenTable. While its primary service infrastructure and technology are managed across hubs in Singapore, Thailand, and Israel, its reach is global, facilitating travel bookings in over 39 languages for users worldwide.