Made O'Meter
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STR8 is a well-established men's grooming brand that focuses on fragrances, deodorants, and shower gels. The Red Code variant is part of an aromatic line featuring notes like cardamom, grapefruit, and tonka bean, marketed for 48-hour freshness.
The brand was originally founded in 1998 in Greece. It is currently owned by the Sarantis Group, a major multinational consumer products company based in Athens. Sarantis Group manages a wide range of brands across Central and Eastern Europe and the Balkans, ranging from beauty and personal care to household cleaning products. While much of the production takes place in Greece or Poland through their regional manufacturing hubs, the products are distributed globally across more than a dozen European markets.
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