Made O'Meter
Discover where a brand or product originates
Jabra is a prominent Danish brand specializing in professional and consumer audio equipment. Originally founded in the United States in 1983 as Norcom Electronics Corporation by Elwood 'Woody' Norris, the brand was later acquired in 2000 by GN Audio, a division of the Danish multinational GN Group (GN Store Nord). Today, Jabra is globally recognized for its innovation in office headsets, noise-canceling technology, and true wireless earbuds.
While the brand's engineering and design are rooted in Denmark's Scandinavian traditions, its high-volume manufacturing is primarily centralized in China to leverage global supply chain efficiencies. The GN Group continues to be the ultimate owner, maintaining its headquarters in Ballerup, Denmark, while operating regional hubs like its new North American headquarters in Minnesota to manage global distribution and sales.
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