Harpic Gel Javel Bleek Citron

Harpic is a globally recognized brand of toilet cleaning products, widely known for its iconic strategically bent bottleneck design. The brand was originally invented in England around 1919 by Harry Pickup, an engineer who discovered that a waste product from munitions factories could effectively remove limescale. The brand name 'Harpic' is actually a portmanteau derived from the first syllables of his first name and surname (Har-Pic).

In 1932, the brand was acquired by Reckitt and Sons, which later evolved through various mergers into the British multinational Reckitt Benckiser Group PLC (now simply known as Reckitt). Today, Harpic is sold in over 100 countries and is the leading toilet care brand worldwide. The specific variant shown, 'Gel Javel Bleek Citron,' is a bleach-based (Javel/Bleek) formula with a citrus scent, commonly marketed in French- and Dutch-speaking regions like France, Belgium, and the Netherlands.

While Harpic's research and historical base are in Hull, United Kingdom, manufacturing is distributed globally to serve local markets efficiently. For the European market, production is primarily centered in Reckitt's large-scale facilities in Mira, Italy, and various sites in France and the UK, following a strategy of localized production to minimize shipping costs and carbon footprint.