Mustard Vitapens Highlighters

Vitapens are a signature novelty product from the brand Mustard (operating as Mustard London Ltd), a creative design studio founded in the United Kingdom. These highlighters are distinctively designed to resemble medicinal capsules and are typically sold in a clear plastic jar mimicking a vitamin bottle, aligning with the brand's 'Escape the Ordinary' mission.

Originally established in London by founder Reuben (often nicknamed 'Colonel Mustard'), the company specializes in quirky stationery and lifestyle gifts. While the brand is British and headquartered in London, its manufacturing is primarily outsourced to China to maintain competitive pricing for the global gift market. The brand remains privately held under Mustard London Limited, continuing to distribute its playful office supplies to major retailers worldwide.