IN10SE Snö Himalayasalt

IN10SE Snö Himalayasalt is a premium pink rock salt product marketed under the Swedish brand IN10SE. The salt itself is harvested from the Himalayan salt range, primarily in Pakistan, which is the world's only source for this specific type of mineral-rich salt. The brand name 'Snö' (Snow) is part of a nature-themed naming convention used by the company to evoke purity.

The brand IN10SE is owned by Adelante AB, a Swedish company based in Gråbo, Sweden, founded by Madeleine and Johan. Adelante specializes in high-quality gourmet food products, kitchenware, and lifestyle gifts. While the raw salt is imported, the product is packaged and distributed in Sweden, often by specialized partners like Kryddhuset i Ljung AB (a family-owned Swedish spice manufacturer). As of 2026, the brand remains under the private ownership of Adelante AB.