Made O'Meter
Discover where a brand or product originates
Sanex is a specialized personal care brand originally established in 1984 by the Sara Lee Corporation in Spain. It gained prominence as a pioneer in healthy skin solutions, launching one of the first soap-free shower gels. Today, the brand is widely recognized across Europe and South Africa for its dermatologically tested formulas, including its range of alcohol-free antiperspirants like the Extra Control roll-on.
Ownership of the brand has transitioned through major global conglomerates. After Sara Lee, it was briefly acquired by Unilever in 2009. However, due to anti-trust requirements from the European Commission, Unilever was forced to divest the brand, leading to its purchase by Colgate-Palmolive in 2011. As of 2026, Sanex remains a key part of Colgate-Palmolive's personal care portfolio. While the brand has global oversight from the United States and Switzerland, specific products such as this roll-on are manufactured in Italy, with European distribution often managed through subsidiaries in Poland.
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