Jolly Time soft drink

Jolly Time is a popular Danish soft drink, often referred to as a "sports soda" due to its formulation containing grape sugar (druesukker). It was first launched in 1981 by the company Dansk Coladrik A/S as a lemon-lime flavored alternative to international brands.

Today, the brand is part of the Jolly portfolio, which includes the famous Jolly Cola. It is produced and marketed by Bryggeriet Vestfyen, a major Danish brewery located in Assens. Bryggeriet Vestfyen also holds a majority stake in Dansk Coladrik A/S, the original company behind the brand. While international giants dominate the global soda market, Jolly remains a locally cherished Danish original with a strong heritage in the country's beverage culture.