Nestlé Smarties chocolate

Smarties are a globally recognized brand of color-varied sugar-coated chocolate confectionery. Originally launched in the United Kingdom in 1937, the brand was created by Rowntree's of York. In 1988, Rowntree's was acquired by Nestlé, which has since expanded the product's reach and commitment to sustainability, such as moving to paper packaging.

While originally a British staple, manufacturing now takes place in various locations globally to serve different regions, including major facilities in Germany and the UK. The brand is now an integral part of Nestlé's global snack portfolio, managed from their headquarters in Switzerland.