Niceday Highlighter

Niceday is a well-known private label brand in the office supplies sector, specifically created by the French-based global company Viking (formerly part of Office Depot). The brand focuses on providing cost-effective alternatives for daily office essentials, ranging from markers and highlighters to paper and storage solutions.

Ownership of the brand has transitioned through major corporate shifts in the office supply industry. Originally an Office Depot house brand, it became part of Viking after the European operations were acquired by the investment firm Aurelius Group. Today, the brand remains a staple in the European market, particularly in the UK, Netherlands, and France. Manufacturing typically occurs in various locations including Malaysia, China, and Europe, depending on the specific stationary product line.