Vivident chewing gum

Vivident is a prominent brand of sugar-free chewing gum that gained significant popularity for its dental health benefits and long-lasting freshness. The brand was originally launched in the 1970s by the Italian confectionery giant Perfetti S.p.A. It has since become a staple in several European and Middle Eastern markets, particularly in Italy and Turkey, where it is marketed as a leader in oral care innovations.

Today, Vivident is owned by Perfetti Van Melle, a global leader in the confectionery industry formed in 2001 by the merger of the Italian company Perfetti and the Dutch company Van Melle. The manufacturing of Vivident gum takes place in multiple locations worldwide to serve its global consumer base, with major production facilities located in Italy and Turkey. The brand continues to evolve with a wide range of flavors and functional variants, such as those enriched with xylitol, calcium, and fluoride.