Excitemint Spearmint sugarfree chewing gum

Excitemint is a private label brand primarily associated with the international discount supermarket chain Aldi. It specializes in various sugar-free confectionery items, including chiclet-style chewing gums and mints. As a store brand, Excitemint products are manufactured by various third-party suppliers on behalf of Aldi. These suppliers are located in multiple countries, often corresponding to the regional market where the products are sold, such as the United States or Europe.

The brand is owned by the Aldi group (specifically the Aldi-Benner Company in some jurisdictions). Aldi itself is a German multinational family-owned discount supermarket chain founded by brothers Karl and Theo Albrecht in 1946. Today, the brand remains under the ultimate ownership of the Albrecht family through the separate entities Aldi Nord and Aldi Süd, which operate globally. Excitemint serves as a budget-friendly alternative to major global gum brands like Orbit or Extra.