Erborian Ginseng Power smoothing cream

Erborian is a uniquely positioned beauty brand that bridges the gap between French luxury and Korean skincare innovation. Founded in 2007 by Korean scientist Hojung Lee and French marketing expert Katalin Berenyi, the name 'Erborian' translates to 'Herbs of the Orient,' reflecting its core philosophy of utilizing traditional Korean medicinal herbs such as ginseng, centella asiatica, and yuzu.

While the brand's creative direction and global marketing are managed from its headquarters in Paris, the actual product development and manufacturing primarily take place in South Korea, specifically in Seoul. This allows the brand to stay at the forefront of K-beauty technology while tailoring its products for Western preferences. Since 2012, Erborian has been a part of the L'Occitane Group, which has helped scale its distribution globally across more than 30 countries.