Revolution Translucent Baking Powder

Revolution Beauty London is a prominent British cosmetics brand founded in 2014 by Adam Minto and Tom Allsworth. The brand quickly gained international fame for its fast-to-market approach and affordable pricing, often mimicking high-end luxury trends for a mass-market audience. Originally established in Kent and London, the brand is known for being 100% cruelty-free and heavily reliant on digital marketing.

While the brand's creative and strategic hub remains in the United Kingdom, its manufacturing is globalized. Approximately 60% of its products are produced in China, with significant portions made in Taiwan and across Europe (including the UK, France, and Germany). This product, the Translucent Baking Powder, is one of their best-selling items globally and is distributed in Spain through various retailers and online platforms under the parent group Revolution Beauty Group PLC.

Ownership of the brand has seen significant movement; as of early 2026, the company is a public limited company (PLC) listed on the London Stock Exchange. After a period of management shifts, the original founders returned to leadership roles to steer a "strategic reset." Notably, the British fashion giant Boohoo Group PLC holds a substantial cornerstone investment (approximately 29%), making them a primary stakeholder in the brand's future direction.