innocent Fragola, Banana e Mela smoothie

Innocent drinks, known for their distinctive small bottles and quirky branding, were originally founded in London, United Kingdom, in 1999. The brand was started by three friends—Richard Reed, Adam Balon, and Jon Wright—who famously decided to quit their jobs after a successful 'yes/no' bin vote at a music festival.

Today, the production of these smoothies for the European market, including Italy, is largely centralized at their state-of-the-art sustainable factory known as 'The Blender,' located in Rotterdam, Netherlands. This facility is carbon-neutral and powered by renewable energy, reflecting the brand's commitment as a certified B Corp.

Since 2013, Innocent has been fully owned by The Coca-Cola Company, an American multinational. Despite the global ownership, the brand maintains its headquarters in London and operates with a high degree of independence regarding its recipes and charitable initiatives, such as donating 10% of profits to charity.