Celsius energy drink

Celsius was founded in 2004 in Florida as a functional energy drink specifically designed to boost metabolism through its proprietary MetaPlus formula. The brand positioned itself as a 'fitness drink' rather than a traditional energy drink, gaining massive popularity for being sugar-free and utilizing ingredients like green tea and ginger.

Today, the brand operates under Celsius Holdings, Inc., which is a publicly traded company. While the brand has global distribution, its manufacturing is primarily centralized in the United States, though it utilizes various co-packers and bottling partners internationally to meet demand in European and Asian markets. In 2022, PepsiCo entered into a long-term strategic distribution agreement and became a significant minority shareholder in the company, though Celsius Holdings, Inc. remains the ultimate owner and operator of the brand.