Australian NaturalCare

Australian NaturalCare (ANC) is a prominent health and wellness brand founded in Byron Bay, New South Wales, in 1989. The company specializes in the development and direct-to-consumer distribution of high-quality vitamins, minerals, and superfood supplements. Since its inception, ANC has maintained a strong commitment to local production, with its entire range of products manufactured within Australia to meet strict quality standards.

Historically, the brand was founded by an entrepreneurial health advocate who collaborated with naturopaths to create evidence-based formulas. Ownership of the brand has evolved over the decades; it was notably part of the Mercury Pharma Group (formerly Goldshield) following an acquisition in 2001. In the current market landscape leading into 2026, the brand remains a major player in the Australian nutraceutical sector, known for its direct-to-customer service model and commitment to Australian-made products, supporting local jobs and pharmaceutical manufacturing standards.