Barebells protein bars

Barebells is a functional food brand that has quickly become a global leader in the protein snack category. Launched in Sweden in 2016, the brand is known for its high-protein, no-added-sugar snacks that focus heavily on flavor and texture, bridging the gap between health supplements and traditional confectionery.

While founded and headquartered in Stockholm, Sweden, Barebells utilizes a global supply chain for production. Most products for the European market are manufactured within the European Union, while products for the North American market are often produced locally in the United States to ensure freshness and logistical efficiency. In August 2024, a significant ownership change occurred when the private equity firm Bridgepoint announced its exit from a majority stake in the Vitamin Well Group (the parent company of Barebells), with Cinven emerging as the new majority owner. The company continues to operate under the Vitamin Well Group umbrella, maintaining its Swedish heritage while expanding into over 40 markets worldwide.