Vivident Fresh Blast chewing gum

Vivident is a prominent chewing gum brand that specializes in sugar-free and functional confectionery. It was launched in the 1970s by the Italian company Perfetti SpA, which is headquartered in Lainate, Italy. Today, Vivident is a key regional brand under the Perfetti Van Melle group, which was formed in 2001 through the merger of Perfetti and the Dutch company Van Melle.

The product is manufactured in several of the group's state-of-the-art facilities. While the brand is particularly strong in Italy and Turkey—with dedicated manufacturing plants in Lainate and Istanbul—Perfetti Van Melle operates a global supply chain with dozens of factories worldwide to serve more than 150 countries. The Fresh Blast variety, known for its liquid-filled center and crunchy outer shell, is a popular extension of the core Vivident line, emphasizing intense freshness and oral hygiene benefits.