C4 Original Pre-Workout

C4 is a globally recognized pre-workout brand owned by Nutrabolt (legally Woodbolt Distribution, LLC), a human performance company based in Austin, Texas. Originally launched under the Cellucor brand in 2011, C4 quickly became one of the world's best-selling pre-workout supplements. The brand has since expanded into ready-to-drink energy beverages and various specialized sports nutrition lines.

While the brand's headquarters and primary manufacturing operations are located in the United States, Nutrabolt utilizes a global supply chain to meet international demand. In Mexico, C4 products are widely distributed through major retailers like GNC and Costco. In late 2022, Keurig Dr Pepper (KDP) made a significant strategic investment, acquiring a 30% stake in Nutrabolt and becoming its primary distribution partner in the U.S., which has further solidified the brand's market reach.