Ket Hoe Trading Petis Udang (Shrimp Boy Brand)

Ket Hoe Petis Udang, also known under the 'Shrimp & Boy' brand (Lambang Udang & Kanak), is a traditional shrimp paste originating from Penang, Malaysia. Produced by Ket Hoe Trading Sdn. Bhd., this condiment is a staple in Southeast Asian cuisine, particularly used in dishes like Rojak and Laksa. Unlike fermented 'Belacan', Petis Udang is a thick, sweet-savory cooked shrimp extract made by boiling down shrimp heads with sugar and flour until it reaches a dark, jam-like consistency.

The brand has a long-standing history in the region, with roots dating back to 1941 according to historical records. It remains a family-owned business based in George Town, Penang, maintaining its traditional production methods. The product is widely exported and available in international markets, including the Netherlands, where it is a popular choice for authentic Malaysian and Indonesian cooking.