Smashie Original Smashburger

Smashie is a contemporary fast-casual brand specialized in the "smashburger" style, which involves pressing the meat onto a hot griddle to create a flavorful, caramelized crust. Despite its Americana branding and focus on classic US-style burgers, the brand is actually an Italian creation. It was launched in 2023 in Udine, Italy, by Cigierre - Compagnia Generale Ristorazione S.p.A., a leading player in the Italian casual dining sector.

Ownership of Smashie lies with Cigierre, which is headquartered in Tavagnacco (UD), Italy. Cigierre is well-known for developing successful themed restaurant formats like Old Wild West and America Graffiti. The ultimate ownership of the brand falls under BC Partners, a major international investment firm that acquired a majority stake in Cigierre. Smashie represents the group's strategic move into the high-growth 'better burger' segment, combining premium ingredients with efficient service models.