Lavazza Merrild ground coffee

Lavazza is a quintessential Italian coffee brand founded in Turin in 1895 by Luigi Lavazza. The product shown, identified by its packaging and barcode (8000070001848), is part of the Lavazza Group's portfolio, which includes the Merrild brand commonly found in the Danish market.

While the raw coffee beans are sourced from various non-EU countries like Brazil and Vietnam, the final product is processed and roasted in Italy. Specifically, the packaging explicitly states 'Produced by Luigi Lavazza S.p.A.' in Turin, Italy. The company remains a private, family-owned entity, currently managed by the fourth generation of the Lavazza family. Over the years, Lavazza has expanded its reach globally by acquiring regional brands such as Merrild and Carte Noire, cementing its status as one of the world's leading coffee roasters with production facilities mainly in Italy, but also in France, India, and the United States.