Cepter gaming chair

Cepter is a private label brand developed and owned by Power International AS, a major Nordic electronics retailer. The brand was established to provide a wide range of consumer electronics and gaming peripherals, including PCs, monitors, and ergonomic furniture, at competitive price points.

While the brand is headquartered in Norway through its parent company, the manufacturing of Cepter products, including their gaming chairs, is outsourced to specialized factories in China. This model allows the brand to offer high-tech features and modern designs while maintaining affordability for the Nordic market.

Today, Cepter is a core part of Power's internal brand portfolio, sold exclusively through Power and Expert retail chains across Norway, Denmark, Finland, and Sweden. The brand continues to expand its reach into various tech categories, from mobile phones to home audio solutions.