Salling Still Water

Salling Still Water is a private label bottled water brand exclusive to the Danish retail giant Salling Group. The product is typically sourced from Danish groundwater springs and bottled within Denmark to ensure freshness and reduce environmental impact.

The Salling brand itself is deeply rooted in Danish retail history, named after the founder Herman Salling. It serves as a premium private label offering high-quality everyday goods across various categories. Ownership of the brand lies with Salling Group A/S, which is uniquely 100% owned by the Salling Foundations (Salling Fondene). This structure ensures that a significant portion of the company's profits is reinvested into Danish society through donations to culture, sport, and charity.