Legami Bee Erasable Pen

Legami Milano is a contemporary Italian lifestyle and stationery brand founded in 2003 by Alberto Fassi in Bergamo, Italy. The brand quickly gained international recognition for its colorful and emotionally resonant products, particularly its iconic line of erasable gel pens featuring various animal designs and characters. The "Bee Different" pen shown is part of this popular collection, known for its heat-sensitive ink that disappears when rubbed with the plastic sphere located at the end of the pen.

While the brand's design and conceptual heart remain in Italy, manufacturing for its stationery products like these gel pens is primarily conducted in China. In late 2025, the company underwent a significant ownership shift when the De Agostini Group acquired a 42% stake in Legami S.p.A. from the Flexible Capital Fund. As of 2026, founder Alberto Fassi remains the majority shareholder and CEO, steering the brand as a Benefit Corporation committed to social and environmental sustainability.