Meru Ballarat Padded Trekking Jacket

Meru is a specialized outdoor and mountaineering brand known for its high-performance trekking and hiking apparel. The name is inspired by Mount Meru, a sacred peak in Hindu and Buddhist cosmology, symbolizing the brand's connection to the 'Origin of Nature.'

The brand is owned by Eurofamily, a strategic consortium of European sports retailers founded in 2000 and based in Bolzano, Italy. This group includes prominent retailers such as Sportler (Italy) and Transa (Switzerland). By leveraging collective purchasing power and shared logistics, the brand offers technical outdoor gear with a strong price-performance ratio.

While the brand is designed and managed by experts in South Tyrol, Italy, the manufacturing of its garments, including the Ballarat jacket, typically takes place in various global locations, primarily across Asia, to maintain competitive pricing while ensuring technical quality.