Yupi Rizadas

Rizadas is a prominent brand of ridged potato chips originating from Colombia. It was launched in 1995 as an innovation within the portfolio of Productos Yupi, a company founded by the Gilinski brothers in 1978. The brand is known for its distinctive crunchy texture and bold flavors, such as lemon and mayonnaise, which are specifically tailored to Latin American palates.

While the brand is synonymous with Colombian snacking culture, its production has expanded regionally to include facilities in Ecuador to serve the neighboring markets. Unlike many other major regional snack brands that have been acquired by global conglomerates like PepsiCo, Rizadas remains a flagship product of the independent Colombian company Yupi S.A.S.