Gucci Flora Gorgeous Jasmine Eau de Parfum

Gucci Flora Gorgeous Jasmine is a premium fragrance from the Italian luxury house Gucci, originally founded in 1921 by Guccio Gucci in Florence, Italy. The scent, part of the Flora Fantasy collection, was launched in 2022 and crafted by master perfumer Alberto Morillas.

While the brand's heritage is Italian, the manufacturing of its beauty and fragrance lines typically occurs in specialized facilities across Europe, most notably in France, Spain, and Germany, where high-end perfume production and bottling are concentrated. In the luxury market, it is common for the fragrance concentrates to be produced in France while final assembly and packaging take place in other European hubs.

Ownership of the Gucci brand has transitioned significantly over the decades. Since 1999, Gucci has been a cornerstone of the French luxury conglomerate Kering (formerly PPR). As of 2026, the brand remains under the ultimate ownership of Kering, headquartered in Paris, France. However, the specific business of Gucci Beauty and fragrances is currently operated under a licensing agreement. While Coty Inc. has held this license for many years, a landmark 50-year strategic partnership was announced in 2025 where L'Oréal will eventually take over the exclusive rights to develop and distribute Gucci's beauty products, marking a new era for the brand's cosmetic and olfactory expansion.