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Twentyfour (often stylized as 24) is a prominent Norwegian urban outdoor brand founded in 2006. The brand is known for blending traditional Norwegian outdoor functionality with modern, urban fashion trends, often featuring vibrant colors and patterns like the rainbow tie-dye design seen on this jacket.
While the products are designed and developed at the company's headquarters in Kristiansand, Norway, the actual manufacturing is primarily outsourced to specialized textile factories in China. The company maintains long-term relationships with its production partners to ensure quality and ethical standards. Twentyfour is owned by Norwegian Concept AS, a family-driven company that also manages other outdoor and children's apparel brands. In recent years, the investment firm Salvesen & Thams has become a significant stakeholder in the parent company, supporting its continued expansion in the Nordic and international markets.
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