Made O'Meter
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ZigZag is a dedicated children's outdoor and footwear brand based in Denmark. It is owned and managed by Sports Group Denmark (SGD), a prominent Scandinavian sports apparel company headquartered in Silkeborg. The brand focuses on functional, safe, and affordable clothing and footwear for active children, ranging from technical outerwear to playful lifestyle shoes like the glittery Indah boot shown in the image.
While the brand's design and conceptualization happen in Denmark to meet Nordic quality standards, the manufacturing typically takes place in China to maintain competitive pricing. Sports Group Denmark operates as the ultimate owner, distributing ZigZag products across more than ten European countries through major retail chains and specialized sporting goods stores.
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