Knorr Cup-a-Soup Hungarian Goulash

Knorr Cup-a-Soup Hungarian Goulash is a popular instant soup product under the Knorr brand. The brand's history dates back to 1838, when Carl Heinrich Knorr founded the company in Heilbronn, Germany. Initially focused on drying vegetables and seasonings to preserve flavor and nutrition, Knorr launched its first dried soup range across Europe in 1873.

Today, Knorr is the largest brand in Unilever's portfolio, following the acquisition of Best Foods in 2000. While the brand originated in Germany, its products are manufactured in numerous facilities worldwide to serve local markets. In Europe, production often takes place in countries like Poland, Germany, and the Netherlands. The specific 'Cup-a-Soup' variant is sold under different names or sub-brands depending on the region, such as Unox in the Netherlands or Continental in Australia.

As of 2026, the brand remains under the ultimate ownership of Unilever, a British multinational consumer goods company. Unilever oversees the global distribution and marketing of Knorr, ensuring it remains a staple in kitchens across more than 90 countries.