Irma Crunchy granola Triple chocolate

Irma Crunchy Granola Triple Chocolate is a premium breakfast product originally developed for the iconic Danish supermarket chain Irma. Founded in 1886 by Karen Marie Schepler in Copenhagen, Irma became world-renowned as the second-oldest grocery chain and a pioneer in organic and high-quality food retail. The brand is instantly recognizable by the 'Irma Girl' (Irmapigen) logo, which has been a cultural staple in Denmark since 1907.

In 1982, the Irma chain was acquired by Coop Danmark (formerly FDB). Following a major strategic restructuring announced in 2023, the physical Irma stores were closed or converted into other Coop formats like Brugsen or SuperBrugsen. However, the Irma brand itself was preserved as a high-end private label. Today, Irma products continue to be sold across the Coop network, maintaining their reputation for quality and sustainability. While the brand is quintessentially Danish, the manufacturing of specific dry goods like granola often takes place in various European locations depending on the supplier partnership, though the brand identity remains firmly rooted in its Copenhagen heritage.