My Vay Vegan Cordon Bleu

My Vay is a dedicated private-label brand launched by the German discount retailer Aldi in early 2024. Created to consolidate and expand Aldi's plant-based offerings, the brand features a wide range of vegan and vegetarian products, including dairy alternatives, meat substitutes, and ready-to-eat meals like the Vegan Cordon Bleu shown in the image.

The product is primarily manufactured in Germany for the domestic market, often through partnerships with specialized food producers such as Allfein Feinkost. As a private label, My Vay is owned and managed by the Aldi group (specifically Aldi Nord and Aldi Süd), reflecting the retailer's strategic shift toward sustainable and plant-based food options. The brand has been a central part of Aldi's participation in global initiatives like Veganuary, aimed at making high-quality vegan alternatives accessible and affordable for a broad consumer base.