Licor del Polo oral care

Licor del Polo is a legendary Spanish oral hygiene brand with a heritage dating back to 1876. It was originally created by a pharmacist in Bilbao named Salustiano de Orive, who developed a unique 'mouth liquor' or essence that became famous across the country for its refreshing and antiseptic properties.

Throughout the 20th century, the brand expanded into toothpastes and other oral care products, maintaining a strong market presence in Spain. In 2023, a significant shift in ownership occurred when its longtime owner, Henkel, sold the brand to Swania Biotech. Shortly thereafter, Swania and its portfolio were integrated into the Swedish group Humble Group AB, which now oversees the brand's international strategy and distribution while respecting its deep roots in Spanish tradition.